What you mean“We specialize in anxious, reactive dogs.”
signal lost
What customers find“Mobile dog grooming.”
Snapshot finding 01
Your strongest reason to choose you disappeared from the public story.
02The signal gap
What is a visibility audit?
A visibility audit compares what you mean to communicate with what a customer can actually find online. The free Visibility Snapshot starts with the public signals closest to a buying decision: the words on your website, the consistency of your business details, your Google presence, and the technical clues that help search engines understand the page. It looks for the gaps that make a specific business sound generic, send someone to the wrong next step, or hide the reason they should choose you. You get the gaps in plain business language, with the highest-impact findings first. The Snapshot is the focused starting point. The paid Full Visibility Audit goes deeper across your website, social presence, search visibility, and live AI recommendation results. Neither version promises rankings or outcomes. The job is simpler and more useful: show you what is actually visible, why the gap matters, and what deserves attention first.
Example / mobile dog groomer
Specific in your head. Generic on the screen.
The right customer cannot choose the specialty they never get to see.
What you say
“We specialize in anxious, reactive dogs.”
specific / useful / memorable
the gap
What they see
“Mobile dog grooming.”
generic / interchangeable / easy to miss
↳Same business. Two different stories. The Snapshot finds where the useful one disappeared.
03The diagnostic map
Two signal lanes. One prioritized answer.
The free Snapshot stays focused. Social and live AI recommendation testing belong to the paid Full Visibility Audit.
01Clarity
C.1Name and location consistency across your site and profiles
C.2Whether a stranger can tell what you do in five seconds
C.3Whether your site names the customer you actually serve
C.4Your call to action and booking path
Visibility SnapshotOne prioritized finding stack
The gap, why it matters, and the three priorities to act on first. No 74-item jargon dump.
02Search
S.1Your Google Business Profile
S.2Whether search engines can index and understand your site
S.3The public speed signals that affect the experience
S.4Structured data that helps search engines read the page
04What comes back
A report you can actually use.
The artifact is simple on purpose. It turns public signals into a short decision list, without pretending every issue matters equally.
01
The gap between your intended story and the public one
02
Why that gap can cost attention, trust, or the next click
03
The three priorities that deserve action first
The artifact, not a promise
SAMPLE / 2 PAGESSAMPLE REPORT
Free Visibility Snapshot
The Visibility Snapshot
A plain-English look at how your business shows up online.
Prepared for Your BusinessSlay Social + 3821
SAMPLE
What we found
Clarity
Search
First three priorities
05From question to finding
Three steps. No mystery box.
01
Tell us what your business does, who it is for, and what makes it different.
02
We compare those answers with the public signals on your website, profiles, and Google presence.
03
When intake reopens, your Snapshot will return the gaps and the three priorities that matter first.
Jen Peterson / Slay Social
06A note from Jen
I built this for the business owner who wants the truth before another tactic.
You do not need another vague score or a list designed to make you feel behind. You need to know where the useful parts of your business story disappear, and which gap deserves your attention first.
This is for you if
✓
You want to know where customers lose the thread before deciding what to fix.
✓
You are ready to look honestly at what your site and profiles communicate.
✓
You want a short, plain-English report instead of a stack of jargon.
This is not the next move if
–
You are not ready to compare what you mean with what is publicly showing yet.
–
You want implementation handled for you before deciding what actually needs to change.
07When the first answer is not enough
Start with the gap. Go deeper only when you need the full picture.
START / FREE
The Visibility Snapshot
Clarity and preliminary search signals, distilled into the gaps that deserve attention first.
You are hereGO DEEPER / PAID
The Full Visibility Audit
The complete four-front diagnosis across your website, social presence, search visibility, and live recommendations from ChatGPT, Gemini, and Perplexity.
It checks your public clarity and preliminary search signals: name and location consistency, homepage positioning, who your site says it is for, your call to action, Google Business Profile, indexability, public speed signals, and structured data.
No. The Snapshot uses public information only. We look at your website, public profiles, and Google presence the way a customer can.
Not yet. Submission is temporarily paused while secure storage and delivery are connected and verified. The page does not accept or claim to store requests during that pause.
No. Live recommendation testing across tools such as ChatGPT, Gemini, and Perplexity belongs to the paid Full Visibility Audit. The free Snapshot stays focused on clarity and preliminary search signals.
We will use it to run the Snapshot and, only if you opt in, send occasional strategy tips. We will not sell it. The intake will not open until storage and delivery have been verified.
That is up to you. You can use the findings yourself, ask about the Full Visibility Audit, or add the Runbook if you want the fix sequence. The Snapshot is findings, not a hidden sales contract.
You deserve to be seen.
First, make sure the right story is showing up.
The Snapshot starts with one honest comparison: what you mean, what customers find, and where the signal gets lost.
Jen Peterson / Slay Social