What you mean“We specialize in anxious, reactive dogs.”
signal lost
What customers find“Mobile dog grooming.”
Snapshot finding 01
Your strongest reason to choose you disappeared from the public story.
02The signal gap
What is a visibility audit?
A visibility audit compares what a business intends to communicate with what a customer can actually find online. It reveals where the useful parts of the story disappear, why those gaps can cost attention or trust, and which findings deserve action first.
The free Visibility Snapshot starts with the public signals closest to a buying decision: the words on your website, the consistency of your business details, your Google presence, and the technical clues that help search engines understand the page. It looks for the gaps that make a specific business sound generic, send someone to the wrong next step, or hide the reason they should choose you. The Snapshot is the focused starting point. The paid Full Visibility Audit goes deeper across your website, social presence, search visibility, and live AI recommendation results. Neither version promises rankings or outcomes.
Example / mobile dog groomer
Specific in your head. Generic on the screen.
The right customer cannot choose the specialty they never get to see.
What you say
“We specialize in anxious, reactive dogs.”
specific / useful / memorable
the gap
What they see
“Mobile dog grooming.”
generic / interchangeable / easy to miss
↳Same business. Two different stories. The Snapshot finds where the useful one disappeared.
03The diagnostic map
What does a visibility audit check?
It checks whether a stranger can understand what you do, who you serve, and what to do next. It also reviews the public search signals that help customers and search engines find, trust, and correctly interpret your business. The free Snapshot groups those checks into clarity and preliminary search, then prioritizes the gaps that matter most.
The free Snapshot stays focused. Social and live AI recommendation testing belong to the paid Full Visibility Audit.
01Clarity
C.1Name and location consistency across your site and profiles
C.2Whether a stranger can tell what you do in five seconds
C.3Whether your site names the customer you actually serve
C.4Your call to action and booking path
Visibility SnapshotOne prioritized finding stack
The gap, why it matters, and the three priorities to act on first. No 74-item jargon dump.
02Search
S.1Your Google Business Profile
S.2Whether search engines can index and understand your site
S.3The public speed signals that affect the experience
S.4Structured data that helps search engines read the page
04What comes back
What do you receive in a Visibility Snapshot?
You receive a two-page, plain-English Snapshot that shows the gap between your intended story and the public one, why that gap matters, and the three priorities worth acting on first. It is a short decision tool, not a 74-item scorecard.
01
The gap between your intended story and the public one
02
Why that gap can cost attention, trust, or the next click
03
The three priorities that deserve action first
The artifact, not a promise
SAMPLE / 2 PAGESSAMPLE REPORT
Free Visibility Snapshot
The Visibility Snapshot
A plain-English look at how your business shows up online.
Prepared for Your BusinessSlay Social + 3821
SAMPLE
What we found
Clarity
Search
First three priorities
05From question to finding
How does the Visibility Snapshot work?
The Snapshot starts with your own description of the business. We compare it with public signals from your website, profiles, and Google presence, then organize the gaps into a short, prioritized finding stack. When intake reopens, those findings will come back in a two-page, plain-English report.
01
Tell us what your business does, who it is for, and what makes it different.
02
We compare those answers with the public signals on your website, profiles, and Google presence.
03
When intake reopens, your Snapshot will return the gaps and the three priorities that matter first.
Jen Peterson / Slay Social
06A note from Jen
Who is the Visibility Snapshot for?
The Snapshot is for business owners who want to understand where customers lose the thread before choosing what to fix, buy, or change next. It is especially useful when the business feels specific in person but looks generic online. It is a practical starting point before spending money on another tactic.
I built this for the business owner who wants the truth before another tactic.
You do not need another vague score or a list designed to make you feel behind. You need to know where the useful parts of your business story disappear, and which gap deserves your attention first.
This is for you if
✓
You want to know where customers lose the thread before deciding what to fix.
✓
You are ready to look honestly at what your site and profiles communicate.
✓
You want a short, plain-English report instead of a stack of jargon.
This is not the next move if
–
You are not ready to compare what you mean with what is publicly showing yet.
–
You want implementation handled for you before deciding what actually needs to change.
07When the first answer is not enough
What is the difference between the free Snapshot and the Full Visibility Audit?
The free Snapshot focuses on clarity and preliminary search signals. The Full Visibility Audit goes deeper across your website, social presence, search visibility, and live recommendations from ChatGPT, Gemini, and Perplexity. The Runbook edition adds the sequence for fixing what the audit finds.
START / FREE
The Visibility Snapshot
Clarity and preliminary search signals, distilled into the gaps that deserve attention first.
You are hereGO DEEPER / PAID
The Full Visibility Audit
The complete four-front diagnosis across your website, social presence, search visibility, and live recommendations from ChatGPT, Gemini, and Perplexity.
Frequently asked questions about the Visibility Snapshot
The answers below cover what the free Snapshot checks, what access it needs, when intake opens, and what happens after you receive the report.
Published Aug 9, 2026. Last updated Aug 10, 2026.
It checks your public clarity and preliminary search signals: name and location consistency, homepage positioning, who your site says it is for, your call to action, Google Business Profile, indexability, public speed signals, and structured data.
No. The Snapshot uses public information only. We look at your website, public profiles, and Google presence the way a customer can.
Not yet. Submission is temporarily paused while secure storage and delivery are connected and verified. The page does not accept or claim to store requests during that pause.
No. Live recommendation testing across tools such as ChatGPT, Gemini, and Perplexity belongs to the paid Full Visibility Audit. The free Snapshot stays focused on clarity and preliminary search signals.
We will use it to run the Snapshot and, only if you opt in, send occasional strategy tips. We will not sell it. The intake will not open until storage and delivery have been verified.
That is up to you. You can use the findings yourself, ask about the Full Visibility Audit, or add the Runbook if you want the fix sequence. The Snapshot is findings, not a hidden sales contract.
You deserve to be seen.
First, make sure the right story is showing up.
The Snapshot starts with one honest comparison: what you mean, what customers find, and where the signal gets lost.
Jen Peterson / Slay Social